Home » Small Business Articles » Creative Alliance Grabs Big Slice of Pizza Hut Ad Budget
Creative Alliance Grabs Big Slice of Pizza Hut Ad Budget
Twenty-three year old ad agency Creative Alliance, Inc., has been named the Agency of Record for all print and insert volume for NPC, International, the largest franchisee of Pizza Hut restaurants and the largest franchise network in the world.
LOUISVILLE, KY, April 04, 2011 /Small Business PR News/ -- Twenty-three year old ad agency Creative Alliance, Inc., has been named the Agency of Record for all print and insert volume for NPC, International, the largest franchisee of Pizza Hut restaurants and the largest franchise network in the world.
The agency, Kentucky's largest, will handle the bulk of printed marketing materials for the network of 1,140 stores, which are located in 28 states, including newspaper promotion, free standing inserts, direct mail and couponing.
"This is what we call the big fish," said Creative Alliance CEO Debbie Scoppechio. "We have worked very hard over the years to hook this one knowing that we have the knowledge, expertise and infrastructure required to handle the large scale yet nimble print marketing requirements of this premier pizza company."
Creative Alliance has been the production and print provider for KFC's corporate and franchise stores for more than 20 years and has supplied similar services to Long John Silver's and A&W restaurants for the past seven years. All of these companies, including Pizza Hut, are part of YUM! Brands headquartered in Louisville, KY. Founded in 1962, NPC is headquartered in Overland Park, Kansas.
"We've seen and appreciated the work that Creative Alliance has produced for KFC over the years and have been fortunate to work with them on some special projects," said NPC Director of Marketing Linda Sheedy. "We're excited about the opportunity to truly collaborate on our marketing strategies and develop some exciting concepts for the future."
Scoppechio said that the agency has added three new employees to round out a new NPC team. The contract is effective immediately.
The agency generates nearly $180 million in capitalized billings annually and employs more than 137 people.
About Creative Alliance
With nearly $180 million in annual billings, Creative Alliance is the state's largest advertising agency, providing marketing, advertising, promotion and public relations planning and services to a wide range of local, national and international clients for more than 20 years. Headquartered at 437 West Jefferson Street, Louisville, KY, Creative Alliance employs more than 137 advertising professionals and operates offices in both Louisville, KY, and Nashville, TN. Key clients include Community Health Systems (CHS), KFC, Kentucky Humane Society, Long John Silver's, Inc., A&W restaurants, Kentucky Community and Technical College System (KCTCS), LG&E and KU Energy, and Jewish Hospital & St. Mary's HealthCare. For more information, go to www.cre8.com.
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